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This Brand Sucks!

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 Whether a
 Kook , Misfit , Shred Head or Barney

"This Brand Sucks" at its core is a creative outlet to design and make whatever we want , the way we want , whenever we want.
"This Brand Sucks" celebrates inclusivity , all product is unisex 

we don't release collections by season. collections will drop randomly whether it's weekly, fortnightly , monthly or annually. We believe in not over producing and only supplying the demand. Products are mostly Pre order and or small runs.

We have a passion for the D.I.Y. Ethos , We celebrate creativity as an essential element of expressing ourselves and the freedom it provides

All designs are conceptionlised from our brains into drawings using fabric as the canvas to express our creative thoughts.

Designs and  drawings are inspired from our constant thoughts and froth for Shredding the Gnar.

"This Brand Sucks" has two collections

Bread & Butter 
  • Classic
  • Simple
Shred & Butter 
  • Pre Order only
  • Rad,Bolder, brighter , eclectic 
  • Exclusive
  • Limited edition 
  • Small Runs
  • 5% of profits donated to a different charity every time.

  • We create , design and make product we like and think is Rad! 
  • Keeping it minimal , keeping it simple

  • Designed & Screenprinted by us in Australia 

  • Screenprinted using water-based inks without harsh or toxic chemicals

  • Hoody's ethically 100% made in Australia 

  • T-Shirts made in China , Bangladesh & Australia 

  • Headwear made in China 


'In the spirit of reconciliation “This Brand Sucks” acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.'